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Digital Marketing Level 2 Intermediate Apprenticeship

Do you use Facebook? Tumblr? Twitter? You could turn those skills into a career with the new Social and Digital Media Apprenticeship.

Learn to help your employer understand how social networking and digital media can grow their business. You will work with your employer to understand their brand and develop their digital marketing strategy.

What do I learn?
Teaching is based around 64 relevant business tasks and assignments mainly completed online and supported by an assessor.

These include:
• what is marketing?
• social media tools for business
• creating content
• mobile technology and apps
• risks of social media
• email newsletters
• IT systems and security
• branding and image
• creating a blog
• search engine optimization (SEO)
• customer relationship management (CRM) system

This apprenticeship is delivered through 12 sessions at college, spread throughout the year, alongside comprehensive e-learning content (lessons you can complete at home or work).

The coursework – in the form of business tasks – is completed via e-learning and e-portfolio, and an assigned assessor will maintain regular contact through site visits.

As an apprentice on the social and digital media pathway, you gain work experience in a range of business and IT qualifications and you earn a wage at the same time.

Enrolling also gives you access to the exclusive Digital Youth Academy social media community networking site so you can connect and share with other Digital Youth Academy apprentices across the country.
What do I gain?
You gain employability skills and further develop your digital media skills for use in a business context, especially in the place you work. You gain valuable experience that enables you to further your career in this exciting, rapidly expanding area.
What do I need?
There are no formal entry requirements. Upon application you will be invited to an interview and undertake initial assessments to ensure that the course is right for you.
What do I gain?
You could progress to further study at university.

Or you could gain employment in such roles as:
• social media assistant
• digital communications officer
• social media analyst
What else do I need to know?
You need to enjoy spending time on the internet and social media sites in particular. A good working knowledge of these sites would be an advantage.

case study

When Fraser Webster was 15 years old he decided he wanted to pursue Media Studies.
He enrolled in the Level 3 Extended Diploma in Media Studies at City of Oxford College because he had developed a keen interest in film and television production.
Fraser particularly enjoyed working with different types of cameras and learning the techniques and theories of film production. 
He says, ‘The course gave me a fascinating insight into the industry that I wanted to work in, and I was able to get a firm insight into the basics of filming and editing.’
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